SARAH ALLISON GREISDORF COMMUNITY STRATEGY

You’ve got the customers. Let’s build their community.

Through thoughtful community strategy and hands-on support, I’ll help your customers feel like they belong before they even know it — so you can turn them into advocates, deepen engagement, launch programs that actually stick, and finally stop guessing what works.

Black and white sign with the words 'StartUp Boston', 'StartUp' in white text on black background, separated by a white line from 'BOSTON' in bold white text.
The word 'cmx' in lowercase white letters on a black background.
Talkbase logo in white text on a black background.
Boston University logo with white text on a black background.
Squarespace logo with a stylized S and the company name in white on a black background.
The word "FOUN T" in white, large bold letters on a black background.
The image displays the text 'ON24' in white on a black background.

Who’s doing the talking?

Why do all the talking when your customers could start the conversation for you?

When they swap ideas, celebrate wins, and help one another, your brand becomes sticky, your programs thrive, and engagement grows without you forcing it. I’ll help you build a community that makes these connections inevitable so your customers feel seen, supported, and part of something bigger.

I’m here to help you get the right people,
in the right room, to share the right message.

it’s so lovely to meet you! 👋

  • Community strategy

  • Defining target audience & personas

  • Designing onboarding and activation flows

  • Building rituals & traditions

  • Establishing a digital home base

  • Building an internal culture of community

  • Building community feedback loops

  • Designing recognition & reward programs

  • Crafting community engagement content

  • Building an internal culture of community

  • Event strategy & execution

  • Metric tracking & data analysis

SHALL WE ALL GO AROUND AN INTRODUCE OURSELVES? 👋

Hi, I’m Sarah Allison Greisdorf

I love talking to people so much I turned it into a career. My new year’s resolution last year was to throw a party every month (ask me about my taco tour). Some have called me the “ultimate girls night vibe curator”, others have said their event “simply would have not happened” without me.

And can I let you in on a little secret? My favorite part of community work is what happens after you’ve gotten your people together.

I know, I know, we all love a well run event with a flawless run of show (just me?). But if your program/event/shindig really did it’s job, it’s what happens after that proves it was a success.

With Holdette, a community I founded for recent-grads, this looked like several members asking gals they met through their group to be a bridesmaid (!!) in their wedding. With Squarespace our programs have helped business partners find one another, collaborate on podcasts, and launch new offerings.

If you want to be the reason people keep getting together…

Let's Chit Chat

  • “Thank you so much for sharing your expertise with us. We’re now talking about all sorts of things we hadn’t considered before our chat – thank you so much for focusing us on what’s truly important to set up as we begin this journey”

    Stephanie K.
    Turnaround Arts at the Kennedy Center

  • “Through Holdette, we found out we share really similar values and outlooks, and we lean on each other and love talking things through together.”

    Megan F.
    Holdette

  • —Former Customer

  • —Former Customer

I’m here to help you get the right people,
in the right room, to share the right message.

it’s so lovely to meet you! 👋

MY SPECIALTIES

Launching Community

Helping you take the first step to map out the plan for your community, identify your ideal community members, and strategize how you’ll start bringing people together.

Speaking on Community

Helping organizations and teams better leverage the power of community through speaking engagements and workshops.

Event Planning

Helping you think about the purpose for gathering and all the details that make that vision to come to life so your community can gather in new meaningful ways.

See Past Work

Imagine what we could create together ✨ 

HOW WE CAN WORK TOGETHER

Community & Event Consulting

We can work together to launch, build, or gather your community. Whether you have an established community or just the idea for one, I’d love to see it take shape.

Speaking

I’ve been brought in as a speaker to share about internal community management, community events strategy, launching a community from the ground up, and more.

Black and white sign with the words 'StartUp Boston', 'StartUp' in white text on black background, separated by a white line from 'BOSTON' in bold white text.
The word 'cmx' in lowercase white letters on a black background.
Talkbase logo in white text on a black background.
Boston University logo with white text on a black background.
Squarespace logo with a stylized S and the company name in white on a black background.
The word "FOUN T" in white, large bold letters on a black background.
The image displays the text 'ON24' in white on a black background.
See Past Talks & Podcasts
Two women greet each other at the doorway of a home, smiling and gesturing enthusiastically with open arms.

A few of my favorite launching, building, & gathering moments 👯‍♀️ 

PORTFOLIO
A group of diverse people at a dinner party raising glasses of wine in a toast, smiling and celebrating together in a cozy restaurant setting.
A diverse group of people sitting at white tables in a bright conference room attending a presentation or seminar.
A group of women gathered in a cozy living room, smiling and laughing together, with some sitting on a sofa and others standing behind them.
People gathering outdoors in a city street with balloons, tables, and chairs, celebrating at an event in front of a brick building and a theater with a marquee sign that says 'Fount Church'. 
Gathering
A man and woman on stage at Circle Day event presenting in front of a large screen, audience visible in foreground.
People sitting at a long dining table with food and flowers, one person is reaching for a glass.
People socializing at a formal event in a well-lit indoor space, with some holding drinks and engaging in conversations.
Group of women celebrating Valentine's Day with flowers, pink and red heart decorations, and pink streamers hanging from the ceiling. 
Building · Gathering
Gathering
Gathering
Launching · Building · Gathering
Gathering
See Past Work 
Gathering
Gathering

The people won’t
gather 🪩themselves

Grab time to chat about working together on your community strategy, planning your next event, or just to gab about your favorite Trader Joe’s finds.